Ben Seelen on LinkedIn: I sold a company at the start of this year. Here are my 5 biggest… (2024)

If you've ever organized team kit for any sport, you know what a _____ it is (your words, not mine 😄). So we made it better. Hit up Kale Panoho if you know someone in Rugby who wants to freshen up their club.

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I don't post much, but I really should because my clients get up to some epic stuff. The idea of a Reflections interview is so powerful, and very few people could treat a person's story with the care, respect and research it deserves than these guys. Go help them out with some feedback on the idea here: https://loom.ly/zN5_idgAnd sign up to their newsletter while you're at it ;)

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A story I've heard a few times is that the big scary sustainability monster is coming. The monster is just complexity, uncertainty, jargon and perceived cost. That's why our connection with Xero is so exciting. With one connection you can know your carbon emissions. With one Zoom call and you can learn how that starting point will gain you more customers, retain employees and save you $$ (plus the relief that you're doing your bit). Flick me a message if you use Xero and want to see how it works. NetNada, Lochie Burke, Afonso Firmo, Alex King, Hannah Smith #sustainability #complexity

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Talkin' trash at the . What a cool way to dive into the industry. If you are in/own a business that does things and wants to measure (and reduce) the impact of those things, come and chat with me here, or at the expo tomorrow. #recycling #carbonfootprint

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There's something to be said for spreading your surface area for luck. Having just moved to Sydney, I joined the Earlywork community and jumped on their intro call to hear what it's all about. Straight away I was put into a breakout session (1 on 1) with Afonso Firmo and within 5 minutes we'd agreed to a coffee to chat about his sustainability startup, NetNada, and what I came to Sydney for - to join a startup.I had 3 criteria in my search for a startup here: 1) Value-driven 2) Small team 3) FunWe decided to meet again and kicked it off with a swim in the ocean. It was at this meeting where I knew they ticked all the boxes and a 4th box I didn't know I had: Tackling a huge issue globally, one step at a time.It was clear NetNada was here to change the world for the better, by making it simple to measure & reduce carbon footprints, all while saving businesses $. So I couldn't feel more lucky to share that today is my first day as the Marketing & Growth Manager at NetNada! Massive thanks to Lochie Burke, Alex King & Afonso Firmo for being so welcoming & special thanks to my partner Jessie Renton for her unconditional support. If you've read this far, I'm looking for businesses that want to progress their sustainability journey and be early adopters of our tech (which is super cool). Would love to chat so please reach out! #sustainability #team #tech #growthmarketing #startup #sydney

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M+AD wrote up a small article when I reached out, if you're in the media & advertising space you should absolutely subscribe to them.Shuttlerock is poised to tackle the change in advertising we are seeing in response to COVID-19. Here's a little excerpt from the article:"In the current climate, creative assets that were working well a few weeks ago, suddenly don’t make a lot of sense. Sensitivity and relevance are front of mind, resulting in a need to reposition messaging and reassign ad spend, in some cases for complete online fulfilment."Hope you're all staying safe & at home!

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Outreach done right :ohttps://lnkd.in/ghryJP7

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